Sky will launch an internet based TV service in the UK in the first half of 2012

By Richard Lawler posted Jan 31st 2012 3:05AM UK pay TV service Sky has just announced its quarterly results, and despite adding 100,000 subscribers as well as notching its "highest ever first-half adjusted operating profit" it will launch a new internet TV service, available to anyone in the country with a broadband connection. Sky describes the new over the top (OTT) service as being aimed at the 13 million UK households who don't currently subscribe to pay TV, with access available via "PC, laptop, tablet, smartphone, games console or connected TV." Initially, it will offer Sky Movies on demand joined by sports and entertainment options later, with access based on either monthly unlimited subscription or "pay-as-you-go" pricing. As far as the company's basic services, it will continue to develop its existing Sky Go product for standard pay-TV subscribers and zeebox iPad companion app, although this seems to initially be a worth competitor for things like Lovefilm and recent UK entrant Netflix. We have plenty of questions about what it will offer cord-cutters and cord-nevers in the UK when it launches in the first half of this year, we should find out more on the earnings call shortly. Until then, hit the PDF link for more detailed financial breakdowns, or check out the IPTV service press release after the break.

Update: Still waiting for Sky Go on Android? The company mentioned during its presentation that the app will finally arrive on Google's platform in February, starting with Samsung Galaxy and HTC handsets. It will also have new channels, including Sky 1, Sky Living and Sky Arts, plus, of course, the new Sky Sports F1 HD channel. The company is also expanding its broadband reach, with plans to cover a million more homes by June 2013, and add a Sky Broadband Unlimited Fibre option. For 20 a month, it offers 40 megabit download speed with no usage caps based on BT Fibre.

31 January 2012
Sky to launch new internet TV service
Sky today announced plans to launch a new service allowing customers to watch some of its most popular content over the internet. Taking advantage of the rapid growth in broadband-connected devices, and building on Sky's experience in multi-platform TV, the new service will
be an additional choice for people who don't currently subscribe to a pay TV service.
Launching in the first half of 2012, the new service will provide instant and simple access to a range of Sky content, including hundreds of films from Sky Movies. Giving consumers even more choice and flexibility, the service will be available to anyone in the UK with a broadband connection.
Key features of the new service will include:
Great content - the new service will offer some of Sky's most popular programming. Sky Movies will be available from launch and the service will expand to offer sport and entertainment soon afterwards.
Flexible pricing – with no minimum contract, customers will be able to choose from a variety of pricing options. For example, people will be able to pay monthly for unlimited access to Sky Movies or rent a single movie on a simple, pay-as-you-go basis.
Easy access – the new service will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs.
Ease of use – with immediate streaming through an intuitive interface, backed up by recommendations and editorial support, customers will quickly and easily find the content they most want to watch.
More details of the new service will be revealed closer to launch.
Sky has offered television over the internet for a number of years and in 2006 became the first UK broadcaster to offer content to download over the internet. The service has since evolved into Sky Go, which is now accessed across millions of internet-connected devices. Alongside the new internet TV service launching this year, Sky Go will continue to develop as a bonus service for existing Sky TV customers, offering access to a wide range of live channels and on demand content. The launch of a new internet TV service will complement Sky's existing pay TV services and open up a wider opportunity to bring its content to more consumers.
Jeremy Darroch, Sky's Chief Executive, said:
"This exciting new service will offer some of Sky's most popular content through a wide range of broadband connected devices. Alongside the continued growth of our satellite platform, this will be a new way for us to reach out to consumers who love great content, but may not want the full Sky service. Bringing a distinctive, new choice to the marketplace will help us meet the needs and demands of an ever wider range of consumers.
"This new product launch will build on our early leadership in multi-platform distribution. It will allow us to make our expertise and investment in content and technology work even harder, extending our options for continued growth."
END

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