HONG KONG - December 30, 2011 - MEIZU will begin selling its latest flagship device, the MEIZU MX, on January 1, 2012 in its retail stores across China. This highly anticipated smartphone has received a warm reception, with the market displaying great interest both in its home market, China, and also internationally from all corners of the world.
Since starting the pre-order process on December 1, 2012, MEIZU received an overwhelming amount of pre-orders. The MEIZU MX launch is reminiscent of the MEIZU M9 launch one year prior, where massivley long lines were formed in Beijing, Shanghai, Guangzhou, Shenzhen and Zhuhai. Priority on the launch day will therefore be to provide pre-order customers with their units.
Hong Kong Launch
The launch day on January 1 represents MEIZU's first step outside of mainland China, as the MEIZU MX will launch simultaneously in the MEIZU Store in Hong Kong's busiest shopping area; Sai Yeung Choi Street in Mong Kok.
Queue registration will begin at 9:00 AM, with queue numbers being handed out on a first come, first serve basis. The MEIZU Store in Hong Kong will have two lines on launch day, one for pre-order customers and one for walk-in customers. Focus will be placed on satisfying pre-order customers, as the supply for walk-in customers will be very limited.
Continuous Improvement
Since releasing the MEIZU MX Engineering Sample units to the media on December 8, MEIZU has collected user feedback from across the globe and implemented a vast amount improvements and bug fixes, both to the hardware and the software of the device. The MEIZU MX is therefore the result of many people's work from around the world.
Some of the more prominent hardware improvements include a anti-fingerprint coating to the camera lens, easier to use hardware buttons, improved aesthetics of the internal circuitry along with improvements in overall build quality.
MEIZU M9 Price Adjustment
Coinciding with the MEIZU MX launch, the price of MEIZU's last phone, MEIZU M9 has been adjusted to 1,699 CNY, down from its previous 2,009 CNY. Released on January 1, 2011, MEIZU M9 was MEIZU's first Android phone and China's first flagship smartphone. It features a 326 PPI high resolution screen, 1GHz Cortex A9 CPU, and unsurpassed value for money.
Android 4.0 Ice Cream Sandwich
An upgrade to the new Flyme OS based on Android 4.0 Ice Cream Sandwich has been promised for both devices later in the year.
About MEIZU
Founded in 2003, MEIZU began producing music players which later came to be world renowned. Since 2008, all efforts have been focused on making great smartphones, which has made the company one of China's most loved smartphone brands. As a company, MEIZU seeks to transcend convention and imagination, with the ultimate goal of making products worthy of dreams.
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