NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

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The NPD Group: Apple Leads Mobile Handsets in Q4 2011, But Android Attracts More First-Time Smartphone Buyers

PORT WASHINGTON, NEW YORK, February 6, 2012 – According to The NPD Group, a leading market research company, Apple leaped past Samsung and LG to become the best-selling U.S. handset brand in the fourth quarter (Q4) of 2011. In a quarter that featured the launch of the iPhone 4S and the addition of Sprint, Apple's three available models combined to capture 43 percent of the U.S. smartphone market in Q4.

"Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making it the top-selling handset in Q4," said Ross Rubin, executive director, Connected Intelligence for The NPD Group. "The iPhone 4S outsold the iPhone 4 by 75 percent, and outsold the iPhone 3GS, available for free on AT&T, five to one."

Together, Android and iPhone accounted for over 90 percent of smartphone sales, with Android holding on to 48 percent of the smartphone market during the quarter; however, Android devices performed better among first-time smartphone buyers. Based on the latest data from The NPD Group's monthly Smartphone Track service, among the first-time smartphone buyers in Q4, 57 percent purchased Android phones compared to just 34 percent who purchased iPhones.

"Android has been criticized for offering a more complex user experience than its competitors, but the company's wide carrier support and large app selection is appealing to new smartphone customers," Rubin said. "Android's support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier's fastest network."

The overall share of mobile phone sales that are smartphones continued to climb in Q4 2011, reaching 68 percent of the total mobile phone market, which is an increase of 18 percentage points since Q4 2010. Based on the latest data from NPD's monthly Mobile Phone Track service, average selling prices for smartphones increased eight dollars over the prior quarter, reaching $143 in Q4 2011, which is still below average price of $149 in Q4 2010. Led by continued steady sales for Apple's iPhones, the top five best-selling mobile phone handsets in Q4 were as follows:

Apple iPhone 4S
Apple iPhone 4
Apple iPhone 3GS
Samsung GALAXY S II
Samsung GALAXY S 4G

Information in this press release is from Mobile Phone Track and Smartphone Track, both of which report on the activities of U.S. consumers, age 18 and older, who reported purchasing a mobile phone or smartphone. NPD does not track corporate/enterprise mobile phone purchases.

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Microsoft's OneNote Mobile takes up roost in the Android Market

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Microsoft signs patent agreement with LG, now covers 70 percent of US Android smartphone market

Microsoft and LG Sign Patent Agreement Covering Android and Chrome OS Based Devices

REDMOND, Wash. - Jan. 12, 2012- Microsoft Corp. and LG Electronics have signed a patent agreement that provides broad coverage under Microsoft's patent portfolio for LG's tablets, mobile phones and other consumer devices running the Android or Chrome OS Platform. The contents of the agreement have not been disclosed.

"We are pleased to have built upon our longstanding relationship with LG to reach a mutually beneficial agreement. Together with our 10 previous agreements with Android and Chrome OS device manufacturers, including HTC, Samsung and Acer, this agreement with LG means that more than 70 percent of all Android smartphones sold in the U.S. are now receiving coverage under Microsoft's patent portfolio," said Horacio Gutierrez, corporate vice president and deputy general counsel, Intellectual Property Group at Microsoft. "We are proud of the continued success of our program in resolving the IP issues surrounding Android and Chrome OS."

Microsoft's Commitment to Licensing Intellectual Property

The agreement with LG expands upon a pre-existing agreement, and it is another example of the important role IP plays in ensuring a healthy and vibrant IT ecosystem. Since Microsoft launched its IP licensing program in December 2003, the company has entered into more than 1,100 licensing agreements and continues to develop programs that make it possible for customers, partners and competitors to access its IP portfolio. The program was developed to open access to Microsoft's significant R&D investments and its growing, broad patent and IP portfolio.

More information about Microsoft's licensing programs is available at http://www.microsoft.com/iplicensing/?typ=64.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

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Google: Android 4.0 'Holo' theme to be mandatory on all devices with Android Market

By Zachary Lutz posted Jan 3rd 2012 9:06PM Google is rightfully proud of its native theme in Ice Cream Sandwich. Dubbed Holo, it's intuitive, functional and -- dare we say it -- downright sexy. Now, in an effort to provide all users with a consistent interface, the company is making the theme essential for all Android 4.0 devices that come bundled with the Android Market. That's right, the stock, undiluted experience. Don't be alarmed, though, because manufacturer customizations aren't going anywhere, and the changes aren't terribly drastic. In fact, for users of Sense, TouchWiz and the like, Google is issuing architectural mandates that will make it dead simple for independent developers to create apps that fit nicely into these customized environments, complete with the proper widgets and colors. In other words, app designers may effortlessly choose between Holo or the manufacturer's default theme when considering the software's interface -- although, we'd really love to see this decision extended to end-users. Meanwhile, it seems terribly unlikely that Google's new mandate will bring choice to the home screen, keyboard and dialer as well. We can only hope, right?

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