IDC: Android claims 75 percent of smartphone shipments in Q3, 136 million handsets sold

Android Marks Fourth Anniversary Since Launch with 75.0% Market Share in Third Quarter, According to IDC

01 Nov 2012
FRAMINGHAM, Mass. November 1, 2012 – The Android smartphone operating system was found on three out of every four smartphones shipped during the third quarter of 2012 (3Q12). According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, total Android smartphone shipments worldwide reached 136.0 million units, accounting for 75.0% of the 181.1 million smartphones shipped in 3Q12. The 91.5% year-over-year growth was nearly double the overall market growth rate of 46.4%.

"Android has been one of the primary growth engines of the smartphone market since it was launched in 2008," said Ramon Llamas, research manager, Mobile Phones at IDC. "In every year since then, Android has effectively outpaced the market and taken market share from the competition. In addition, the combination of smartphone vendors, mobile operators, and end-users who have embraced Android has driven shipment volumes higher. Even today, more vendors are introducing their first Android-powered smartphones to market."

"The share decline of smartphone operating systems not named iOS since Android's introduction isn't a coincidence," said Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "The smartphone operating system isn't an isolated product, it's a crucial part of a larger technology ecosystem. Google has a thriving, multi-faceted product portfolio. Many of its competitors, with weaker tie-ins to the mobile OS, do not. This factor and others have led to loss of share for competitors with few exceptions."

Mobile Operating System Highlights

Android, having topped the 100 million unit mark last quarter, reached a new record level in a single quarter. By comparison, Android's total volumes for the quarter were greater than the total number of smartphones shipped in 2007, the year that Android was officially announced. Samsung once again led all vendors in this space, but saw its market share decline as numerous smaller vendors increased their production.

iOS was a distant second place to Android, but was the only other mobile operating system to amass double-digit market share for the quarter. The late quarter launch of the iPhone 5 and lower prices on older models prevented total shipment volumes from slipping to 3Q11 levels. But without a splashy new OS-driven feature like Siri in 2011 and FaceTime in 2010, the iPhone 5 relied on its larger, but not wider, screen and LTE connectivity to drive growth.

BlackBerry's market share continued to sink, falling to just over 4% by the end of the quarter. With the launch of BlackBerry 10 yet to come in 2013, BlackBerry will continue to rely on its aging BlackBerry 7 platform, and equally aging device line-up. Still, demand for BlackBerry and its wildly popular BBM service is strong within multiple key markets worldwide, and the number of subscribers continues to increase.

Symbian posted the largest year-on-year decline of the leading operating systems. Nokia remains the largest vendor still supporting Symbian, along with Japanese vendors Fujitsu, Sharp, and Sony. Each of these vendors is in the midst of transitioning to other operating systems and IDC believes that they will cease shipping Symbian-powered smartphones in 2013. At the same time, the installed base of Symbian users will continue well after the last Symbian smartphone ships.

Windows Phone marked its second anniversary with a total of just 3.6 million units shipped worldwide, fewer than the total number of Symbian units shipped. Even with the backing of multiple smartphone market leaders, Windows Phone has yet to make a significant dent into Android's and iOS's collective market share. That could change in 4Q12, when multiple Windows Phone 8 smartphones will reach the market.

Linux volume declined for the third straight quarter as did its year-over-year growth. Samsung accounted for the majority of shipments once again, but like most other vendors competing with Linux-powered smartphones, most of its attention went towards Android instead. Still, that has not deterred other vendors from experimenting, or at least considering the open-source operating system, as multiple reports of Firefox, Sailfish, and Tizen plan to release new Linux-based experiences in the future.

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ComScore: US smartphone share leveled off in September, Android and iPhone continued their reigns

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Gartner: Apple leads the way among smartphone vendors, Android sees slight decline

Gartner Says Worldwide Smartphone Sales Soared in Fourth Quarter of 2011

Apple Became Top Smartphone Vendor in Fourth Quarter of 2011 and in 2011 as a Whole

Egham, UK, February 15, 2012-

Worldwide smartphone sales to end users soared to 149 million units in the fourth quarter of 2011, a 47.3 per cent increase from the fourth quarter of 2010, according to Gartner, Inc. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices sales, up 58 percent from 2010.

Smartphone volumes during the quarter rose due to record sales of Apple iPhones. As a result, Apple became the third-largest mobile phone vendor in the world, overtaking LG. Apple also became the world's top smartphone vendor, with a market share of 23.8 percent in the fourth quarter of 2011, and the top smartphone vendor for 2011 as a whole, with a 19 percent market share. "Western Europe and North America led most of the smartphone growth for Apple during the fourth quarter of 2011," said Roberta Cozza, principal research analyst at Gartner. "In Western Europe the spike in iPhone sales in the fourth quarter saved the overall smartphone market after two consecutive quarters of slow sales."

The quarter saw Samsung and Apple cement their positions further at the top of the market as their brands and new products clearly stood out. LG, Sony Ericsson, Motorola and Research In Motion (RIM) again recorded disappointing results as they struggled to improve volumes and profits significantly. These vendors were also exposed to a much stronger threat from the midrange and low end of the smartphone market as ZTE and Huawei continued to gain share during the quarter.

Worldwide mobile device sales to end users totaled 476.5 million units in the fourth quarter of 2011, a 5.4 percent increase from the same period in 2010 (see Table 1). In 2011 as a whole, end users bought 1.8 billion units, an 11.1 percent increase from 2010 (see Table 2). "Expectations for 2012 are for the overall market to grow by about 7 percent, while smartphone growth is expected to slow to around 39 percent," said Annette Zimmermann, principal research analyst at Gartner.

In the fourth quarter of 2011, Nokia's mobile phone sales numbered 111.7 million units, an 8.7 percent decrease from last year. "Samsung closed the gap with Nokia in overall market share," said Ms. Cozza. "Samsung profited from strong smartphone sales of 34 million units in the fourth quarter of 2011. The troubled economic environment in Europe and Nokia's weakened brand status posed challenges that were hard to overcome in just one quarter. However, Nokia proved its ability to execute and deliver on time with its new Lumia 710 and 800 handsets. Nokia will have to continue to offer aggressive prices to encourage communications service providers (CSPs) to add its products to portfolios currently dominated by Android-based devices."

Apple had an exceptional fourth quarter, selling 35.5 million smartphones to end users, a 121.4 percent increase year on year. Apple's continued attention to channel management helped it take full advantage of the strong quarter to further close the gap with Samsung, which saw some inventory build up for its smartphone range. Apple's strong performance will continue into the first quarter of 2012 as availability of the iPhone 4S widens. However, since Apple will not benefit from delayed purchases as it did in the fourth quarter of 2011, Gartner analysts expect its sales to decline quarter-on-quarter.

After Apple, ZTE and Huawei were the fastest-growing vendors in the fourth quarter of 2011. "These vendors expanded their market reach and kept on improving the user experience of their Android devices," said Ms. Cozza.

In the fourth quarter of 2011, ZTE moved into fourth place in the global handset market. ZTE posted a strong smartphone sales increase of 71 percent sequentially. The company was able to extend its portfolio to three CSPs in its home market and benefited from consumers' interest in low-cost smartphones. Huawei moved ahead of LG in the Android marketplace to become a top-four Android manufacturer, thanks to strong smartphone growth in the quarter. Huawei has made significant progress in moving to its own-branded devices, and it has continued to expand its portfolio into higher tiers as its tries to build more iconic products.

RIM dropped to the No. 7 spot in the fourth quarter of 2011, with a 10.7 percent decline. RIM's delay with its BlackBerry 10 platform will further impair its ability to retain users. However, RIM's biggest challenge is still to expand the developer base around its ecosystem and convince developers to work and innovate with BlackBerry 10.

In the smartphone OS market (see Table 3), competition between Google and Apple intensified. Android's share declined slightly sequentially. This was due to strong iPhone sales, driven in particular by the iPhone 4S in mature markets and the weakness of key Android vendors as they struggled to create unique and differentiated devices. Samsung remained the main contributor to Android share gains in the second half of 2011. iOS's market share grew 8 percentage points year-on-year, but Gartner analysts expect Apple's share to drop in the next couple of quarters as the upgrade cycle to the iPhone 4S slows. Nokia's first Windows Phone smartphones, the Lumia 710 and 800, made their debut, but, as expected, sales were not enough to prevent a fall in Microsoft's smartphone market share.

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The Xappr, because your smartphone doesn't look enough like a gun

You love your smartphone -- and who can blame you, really? There's seemingly no limit to what it can do. But ask yourself this: does it look enough like a gun? The answer is almost certainly a big, fat "no." Thankfully, the Xappr is on its way from Metal Compass, set to help smartphones everywhere live up to their full laser gun potential. The company tells us that the accessory will work with iPhones and Android and Windows handsets (though only iOS and Android games are available, at present). Metal Compass expects to ship the thing in June, but you can pre-order one now, if you dare, for the low, low price of $30 (plus a full $15 in shipping, here in the States). Shoot past the break for a press release.

MetalCompass will reveal smartphone guns at the Nuremberg Toy Fair

MetalCompass will reveal for the first time two models of gaming accessories for smartphones - The Xappr and the Micro-Xappr guns. The models will be revealed in the international toy fair that will take place in Nuremberg, Germany between February 1st and February 6st.

Both the Xappr and the Micro-Xappr allows players to play a variety of augmented reality and shooting games. "The Xappr guns has already more than 10 amazing augmented reality games that will allow the player to intercept alien spaceships, find and eliminate ghosts, fight evil flying robots, hunt a horde of blood thirsty zombies and the most important - engage in battle with other players" says Oren Shtark, MetalCompass' CDO.

MetalCompass will release this spring the first real world multiplayer first person shooter for smartphones - ATK. ATK will allow players to simulate combat scenarios with different types of weapons - guns, rifles, grenade launchers and powerful pulse weapons. ATK will support three battle modes: Death-match, Last Man Standing and Teams Mode.

The Xappr guns will be available this spring but players from the US, Canada or the EU you can pre-order the Xappr gun now, get a discount and be the first among their friends to get the Xappr gun this spring.

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Microsoft signs patent agreement with LG, now covers 70 percent of US Android smartphone market

Microsoft and LG Sign Patent Agreement Covering Android and Chrome OS Based Devices

REDMOND, Wash. - Jan. 12, 2012- Microsoft Corp. and LG Electronics have signed a patent agreement that provides broad coverage under Microsoft's patent portfolio for LG's tablets, mobile phones and other consumer devices running the Android or Chrome OS Platform. The contents of the agreement have not been disclosed.

"We are pleased to have built upon our longstanding relationship with LG to reach a mutually beneficial agreement. Together with our 10 previous agreements with Android and Chrome OS device manufacturers, including HTC, Samsung and Acer, this agreement with LG means that more than 70 percent of all Android smartphones sold in the U.S. are now receiving coverage under Microsoft's patent portfolio," said Horacio Gutierrez, corporate vice president and deputy general counsel, Intellectual Property Group at Microsoft. "We are proud of the continued success of our program in resolving the IP issues surrounding Android and Chrome OS."

Microsoft's Commitment to Licensing Intellectual Property

The agreement with LG expands upon a pre-existing agreement, and it is another example of the important role IP plays in ensuring a healthy and vibrant IT ecosystem. Since Microsoft launched its IP licensing program in December 2003, the company has entered into more than 1,100 licensing agreements and continues to develop programs that make it possible for customers, partners and competitors to access its IP portfolio. The program was developed to open access to Microsoft's significant R&D investments and its growing, broad patent and IP portfolio.

More information about Microsoft's licensing programs is available at http://www.microsoft.com/iplicensing/?typ=64.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

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WowWee's AppGear turns toys into smartphone 'appcessories' (video)

New Toy Category Equals New Revenue for Retailers in 2012

AppGear™ to Premiere at CES 2012.

LAS VEGAS, 4 Jan. 2012, from ShowStoppers @CES 2012 -AppGear™ from WowWee is a line of collectible toys that interact with free downloaded apps; the latest trend in gaming and graphics. AppGear changes the way consumers interact with the world of gaming, connecting apps with traditional tangible toys providing the user with a unique interface combining the digital and real world; essentially creating a new reality..."Amplified Reality".

Launching in early 2012 with 6 unique titles, AppGear will be the low-cost innovative leader in the newly created category, known as AppCessories. A leading national newspaper recently said the AppCessory™ category will be the hottest toy category for 2012.

Last year App sales surpassed 5.2 billion dollars and this year that number is expected to increase to over 15 billion. By 2014 experts expect to see the number grow exponentially to 185 billion in sales.

"Until now, traditional retailers or brick-and-mortars have been unable to tap into this huge growing market. They've been left out of the app party, but now App Gear is providing retailers an opportunity to take a bite out of the "app" pie," said Mike Gonzales, Creative Director and Digital Brand Manager for WowWee. "AppGear products will be sold at retail with price points of $9.99 up to $19.99, making the AppGear experience affordable for the real consumer!"

Every AppGear product, such as a collectible figure, interactive playset or customizable toy, will connect or interact with the associated free downloaded app. Also unique to AppGear and crucial to the success of AppGear for 2012, every AppGear product is compatible with all IOS(iPhone, iPad, iTouch) and Android platforms.

"Apps used to be something you played on your mobile devices. Thanks to WowWee's AppGear you now play with real toys in the virtual world. Foam Fighters is one of a series of toy based apps. You fly your toy, play on your phone, using your real world as background. How cool is that? " said technology expert, Robin Raskin. Earlier this week "Foam Fighters" was chosen as one of the 10 finalists for this years Mobile Apps Showdown. As part of CES, The Mobile Apps Showdown honors the best of the best apps founded by Robin Raskin, Founder of Living in Digital Times.

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